Chico Palmeiro was one of the great voices of Brazilian advertising. Gaucho, bohemian, passionate about football and Brazilian music, loved a bar with a piano and a voice and sang all the songs with the artist. I knew all the letters. Perceptive, he liked to tell stories and always told them with an infectious enthusiasm. A great defender of our profession, he fought and literally fought for the rights to use his voice. He left us too soon. A big loss.
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